Professional History

Dubai . Performance Marketing Manager .  11/21

Growth

• Led the development of noon ambassadors Growth channel for UAE & KSA markets. 

Digital Marketing

• Registered 6x growth in channel revenue through affiliate and digital channels (Facebook, IG, Tik Tok) campaigns.
• Created omnichannel campaign opportunities; launched successful campaigns that secured multi-million views and sold-out SKUs.

Leadership

• · Championed a 15-member strong, multi-geography marketing team.· Managed a network of 10K+ ambassadors and media agencies and influencers.
• Crafted community care & outreach strategy.

Dubai .  Marketing Manager .   10/2019 - 07/2021

Brand Marketing & Analytics

• Established the Marketing Framework and market go-to strategy for the in UAE and 8 countries. 
• Created market positioning statement; managed SEO & SEM content across channels including Website, Social Media, Blogs, Paid Ads, CRM, etc.
• Launched and optimized B2B and B2C paid digital campaigns.

Mentorship

• Managed the Radyes internship program; mentored interns on market research projects.

New Delhi . Marketing Manager . 10/2016 - 07/2017

Digital Marketing

• Introduced the shift to digital advertising, directly responsible for teaching centre's revenue generation·
• Managed native, paid, search engine campaigns.
• Conducted focus groups for market research and analysis.

Leadership

• Trained customer-facing staff on brand positioning and customer experience.
• Led a team of 15 to enhance lead conversion rate.

New Delhi . Publication Manager .  04/2014 - 10/2016 

• Successfully managed two war history projects with a team of 5. This included research, publisher pitches, people and budget management. The resulting books were launched by the then Vice President of India.
• Managed internal and external communications, liaised with publishers, authors, editors to publish research papers and books.