Professional History

• Real Estate: I am currently managing the website, lead gneration and lead qualification for a real estate broker based in Dubai. 
• The current lead qualification rate has risen upto  78%  from 45% earlier. 
• I excel in all Ad formats, creative direction and reporting.
• By simulating successfule campaign learnings to social media management and profile engagment, I have boosted the page enagement by 1%. 

Dubai . Senior Marketing Manager .  12/23 - 6/24

• Created and executed customized search and social media campaigns to cultivate and convert potential customers across UAE, India, eastern Europe, UK, and other Middle Eastern markets.
• Optimized content on Website, Social Media platforms, and Search results to improve campaign performance and funnel in quality leads across markets.
• Managed Marketing budget, AB tested key selling points across all marketing channels and maintained a ROAS of 17x and above.
• Launched and managed partnerships & digital campaigns for expected key deliverables: viewings & bookings.

Dubai. Performance Marketing Manager .  11/21 - 11/23

Growth

• Led the development of noon ambassadors Growth channel for UAE & KSA markets. 

Digital Marketing

• Registered 6x growth in channel revenue through affiliate and digital channels (Facebook, IG, Tik Tok) campaigns.
• Created omnichannel campaign opportunities; launched successful campaigns that secured multi-million views and sold-out SKUs.

Leadership

• · Championed a 15-member strong, multi-geography marketing team.· Managed a network of 10K+ ambassadors and media agencies and influencers.
• Crafted community care & outreach strategy.

New Delhi . Marketing Manager . 10/2016 - 07/2017

Digital Marketing

• Introduced the shift to digital advertising, directly responsible for teaching centre's revenue generation·
• Managed native, paid, search engine campaigns.
• Conducted focus groups for market research and analysis.

Leadership

• Trained customer-facing staff on brand positioning and customer experience.
• Led a team of 15 to enhance lead conversion rate.

Dubai .  Marketing Manager .   10/2019 - 07/2021

Brand Marketing & Analytics

• Established the Marketing Framework and market go-to strategy for the in UAE and 8 countries. 
• Created market positioning statement; managed SEO & SEM content across channels including Website, Social Media, Blogs, Paid Ads, CRM, etc.
• Launched and optimized B2B and B2C paid digital campaigns.

Mentorship

• Managed the Radyes internship program; mentored interns on market research projects.

New Delhi . Publication Manager .  04/2014 - 10/2016 

• Successfully managed two war history projects with a team of 5. This included research, publisher pitches, people and budget management. The resulting books were launched by the then Vice President of India.
• Managed internal and external communications, liaised with publishers, authors, editors to publish research papers and books.