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Professional History

Freelancing

  • Real Estate: I am currently managing the website, lead gneration and lead qualification for a real estate broker based in Dubai. 
  • The current lead qualification rate has risen upto  78%  from 45% earlier. 
  • I excel in all Ad formats, creative direction and reporting.
  • By simulating successfule campaign learnings to social media management and profile engagment, I have boosted the page enagement by 1%. 

Dar Global

Dubai . Senior Marketing Manager .  12/23 - 6/24

  • Created and executed customized search and social media campaigns to cultivate and convert potential customers across UAE, India, eastern Europe, UK, and other Middle Eastern markets.
  • Optimized content on Website, Social Media platforms, and Search results to improve campaign performance and funnel in quality leads across markets.
  • Managed Marketing budget, AB tested key selling points across all marketing channels and maintained a ROAS of 17x and above.
  • Launched and managed partnerships & digital campaigns for expected key deliverables: viewings & bookings.

noon.com

Dubai. Performance Marketing Manager .  11/21 - 11/23


Growth

  • Led the development of noon ambassadors Growth channel for UAE & KSA markets. 

Digital Marketing

  • Registered 6x growth in channel revenue through affiliate and digital channels (Facebook, IG, Tik Tok) campaigns.
  • Created omnichannel campaign opportunities; launched successful campaigns that secured multi-million views and sold-out SKUs.

Leadership

  • · Championed a 15-member strong, multi-geography marketing team.· Managed a network of 10K+ ambassadors and media agencies and influencers.
  • Crafted community care & outreach strategy.

British Council

New Delhi . Marketing Manager . 10/2016 - 07/2017

  

Digital Marketing

  • Introduced the shift to digital advertising, directly responsible for teaching centre's revenue generation·
  • Managed native, paid, search engine campaigns.
  • Conducted focus groups for market research and analysis.

Leadership

  • Trained customer-facing staff on brand positioning and customer experience.
  • Led a team of 15 to enhance lead conversion rate.

Radyes

Dubai .  Marketing Manager .   10/2019 - 07/2021


Brand Marketing & Analytics

  • Established the Marketing Framework and market go-to strategy for the in UAE and 8 countries. 
  • Created market positioning statement; managed SEO & SEM content across channels including Website, Social Media, Blogs, Paid Ads, CRM, etc.
  • Launched and optimized B2B and B2C paid digital campaigns.

Mentorship

  • Managed the Radyes internship program; mentored interns on market research projects.

Centre for Land Warfare Studies

New Delhi . Publication Manager .  04/2014 - 10/2016 

  

  • Successfully managed two war history projects with a team of 5. This included research, publisher pitches, people and budget management. The resulting books were launched by the then Vice President of India.
  • Managed internal and external communications, liaised with publishers, authors, editors to publish research papers and books.

Advertising Sales

New Delhi . Times Television . NDTV .   02/2011  - 03/2014 

  

  

  •  Collaborated with brand managers, producers, and digital content teams to create unique advertising campaigns for top corporate clients in North India.   
  • · Worked closely with the production team to create branded content for corporate clients. Pitched and closed the deal for a new show ‘Tax Your Brain’ on the channel.


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